Our Mission

We believe that communication is a landscape that is continually evolving, hand in hand, with technology advances such as smartphone adoption, deep learning, virtual reality and augmented reality.

We believe that social media content can be used to help connect communities with shared interests across platform silos (e.g. Facebook, Instagram, Twitter, Pinterest).

We believe that enabling connections between people with shared interests is at the very core of the value of technology in the modern era.


Our Name

Yodeling (Wikipedia) is a form of communication that has been used for centuries to help connect people across far distances. We see those same distances today in the digital world between social platforms and believe that there are better ways to connect communities of people with shared interests. 


Our Team

Christopher Bouton, Ph.D.

Wikipedia | LinkedIn

Dr. Bouton received his BA in Neuroscience (Magna Cum Laude) from Amherst College in 1996 and his Ph.D. in Molecular Neurobiology from Johns Hopkins University in 2001. Dr. Bouton is the CEO of the design / build firm Systemhou.se. Previously Dr. Bouton was the CEO of Entagen a software company founded in 2008, that provided innovative Big Data products including Extera and TripleMap. Entagen's technologies won numerous awards including the "Innovative Technology of the Year Award for Big Data" from the Massachusetts Technology Leadership Council in 2012 and Entagen was recognized as a Gartner "Cool Vendor" in the Life Sciences in 2013. Entagen was acquired by Thomson Reuters in 2013. 

Prior to his role as the CEO of Entagen Dr. Bouton worked as a computational biologist at LION Bioscience Research Inc. and Aveo Pharmaceuticals from 2001 and 2004, leading the microarray data analysis functions at both companies. In 2004 he accepted the position of Head of Integrative Data Mining for Pfizer and led a group of Ph.D. level scientists conducting research in the areas of computational biology, systems biology, knowledge engineering, software development, machine learning and large-scale ‘omics data analysis. While at Pfizer, Dr. Bouton conceived of and implemented an organization-wide wiki called Pfizerpedia for which he won the 2007 William E. Upjohn Award in Innovation. Dr. Bouton is an author on over a dozen scientific papers and book chapters and his work has been covered in a number of industry news articles.


Jimmy Danko
UX & Graphic Design


Born in 1976 in Milwaukee, Wisconsin, Jimmy Danko grew up on the outskirts of the city, where suburbs met farmland. At an early age drawing was as much a catalyst for his imagination as was exploring the woods and cornfields that surrounded his childhood home. That desire to create took him to the University of Wisconsin – Oshkosh where he received his BFA, and first unearthed his love for painting.

In the years that followed, he spent his days as a graphic artist in the world of advertising, and his nights working towards his passion with the paints and brushes in the studio. During this time Jimmy also resumed feeding his ever-present desire to explore. First came a nomadic, one-way road trip to San Diego, California in 2003. Then in 2008, he left the surf and the world of advertising behind, and ventured further south to Buenos Aires, Argentina. There he began to zero in on his artistic voice as he pursued painting full-time. After four years in South America, he made his way back to the U.S. and took up residence in the Arts District of Downtown Los Angeles, where he spent the next four years further honing his craft, and consorting with the other artists, woodworkers and fabricators he shared warehouse space with.